Sustainable Tourism Promotion Program in Brumadinho​

The Program​ The Program​

Public involved: ​
​
The Sustainable Tourism Promotion Program in Brumadinho is the result of a broad dialogue between Vale and local tourism actors, including: 

Paraopeba Veredas Circuit
 
 
 
Inhotim Institute
 
Engagement Methodology​

حدث خطأ غير متوقع.
natural resource: involved environmental conservation units, waterfalls, caves, scenic beauties, lookouts, environments for contemplation and pure air and water. ​
 
financial resource: involved funders, investment resources, working capital, ecological ICMS and income. ​
 
physical resource:  involved restaurants, parking lots, museums, urban park, hotels, guesthouses, bike paths, churches, public squares, access roads, tourist signs and the visitor center. ​
 
sociocultural resource: involved forms of collective organization, such as: associations, cooperatives, networks of institutions, councils and, for this work, forms of communication. 
 
Conducting workshops​
As part of the methodology, three workshops were held, with 91 participants, which aimed to expand and share views on alternatives for tourism development in Brumadinho, through a process of listening and dialogues with stakeholders. ​
How do we conduct?​
Through moments of reflection, dialogue, exchanges of experiences and construction of proposals, based on the necessary strengthening of the tourism chain in the territory. ​
 
What have we achieved?​
Pentagram of each microregion was created with the final notes prioritized by the participants. 
 
Participatory process
Articulation​

Articulation with public and private strategic managers of Brumadinho for the composition of organization, which will act in the mobilization and methodology of workshops, returns, seminars and other strategic actions of the Program.
Stakeholders

Engagement of strategic stakeholders in the public sector and civil society.
Agreement

Participatory and representative process of agreement of collective activities, such as workshops and seminars, to be developed within the scope of the Sustainable Tourism project in Brumadinho.
Validation

Involvement of the Organization Committee in the process of validation of collective processes carried out, as well as evaluation with the team of experts and project ensurers.

Projects


The program is structured through five projects: Tourism Governance, Competitiveness, Rural and Community-Based Tourism, Tourism Events and Financial Diversification.


TOURISM GOVERNANCE​
Goals 
 
  • Strengthen governance and articulated management among the various actors and local interests focused on the development of tourism in Brumadinho.
Milestones 2022 - 2023​
 
TOURIST COMPETITIVENESS​
Goals 
 
  • Improve the competitiveness of the tourist resources of Brumadinho, with intelligence about the attractions, on the current and potential tourism supply and demand;​
     
  • Delimit tourist product lines and actions necessary to diversify the tourism production chain.​
Main Results  2021​
 

  • Online Brumadinho Tourism Survey 2021 (Mar to Jul/21);​
    Tourism Demand Survey 2021 (Jul/21);​

Milestones 2022 - 2023​
 

  • Collective construction of Branding;​
    Press Trip, Famtour and marketing spaces;​
    Tourist Demand Survey 2022 e 2023;​

  • Brumadinho Tourism Census.

TOURIST EVENTS​
Goals 
 
Main Results  2021
Milestones 2022 - 2023​
 
  • Events focused on Creative Economy in microregions;​
     
  • Assistance for fundraising for tourist events in Brumadinho and for structuring projects;​
     
  • Expansion of the commercialization of tourist events.
FINANCIAL DIVERSIFICATION​
Goals 
 
  • Develop financing mechanisms for the tourism production chain of Brumadinho and train people to develop projects and raise financial resources.
Main Results  2021
 

     
Collab Office of Collaborative Projects with the territory;​

     
  • Collab Office of Collaborative Projects with the territory;​
    Portfolio of projects to raise financial resources;​  
    •  
​
  • Portfolio of projects to raise financial resources;​
     
  • Continuing education: Podcasts, webinar, workshops, pills.
    • ​
    Milestones 2022 - 2023​
     
    • Diversification of financing mechanisms for tourism;​
       
    • Qualification for education and financial management of tourism entrepreneurs;​
       
    • Solidarity Microcredit.
    RURAL AND COMMUNITY-BASED TOURISM​
    Goals 
     
    • Develop and implement the Strengthening of Rural and Community-based Tourism in Brumadinho, in addition to qualifying and adding value to local productive activities.​
    Main Results  2021
     

    • Rural Tourism and Community-based Tourism Project curated by specialized professionals; ​
      Technical advice: experience tourism, gastronomy and textile design;​

    • Continuing education: Webinars, podcasts, pills, workshops;​
      Launch of the Mountain Sky Catalog.

    Milestones 2022 - 2023​
     
    • Dissemination and commercialization of the Mountain Sky Catalogue;​
       
    • Strategy for marketing products and tourist itineraries;​
       

    In addition to the results described above, the project has so far:

    Establishments benefited​
    ​
    Directly benefited persons​
    ​
    Female beneficiaries​
    ​
    New tourist products​
    Upadate date: August/2022New tourist experiences​
    ​
    Upadate date: August/2022

    Overall Program Results​

    Meetings of the Organizing Committee​​
    Strategic Partners in the Committee​​
    Establishments in the  New Tourist Map​​
    Projects Prepared by Tourism Collab​
    In resources of 09 local projects approved​
    Webinars and Audiovisual Content​​
    Update Date: August/2022​

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