Sustainable Tourism Promotion Program in Brumadinho​

The Program​

Thinking of contributing to the economic development of Brumadinho and to the generation of more jobs and income for residents, Vale, in partnership with Rede Terra, developed the Program for the Promotion of Sustainable Tourism in Brumadinho. Its construction began in 2019, based on dialogue with the Brumadinho Tourism Association and region (ATBR), the Integrated Tourism Plan (PIAT), the Municipal Tourism Plan and workshops with tourism support groups held in partnership with the Veredas Tourist Circuit, the White House Community Association (ACR-CB) and the Tourism Commission of the Encosta da Serra da Moeda.

The Program is aimed at strengthening the tourism chain in Brumadinho, from the diversification of tourism supply and demand, the strengthening of local governance, the development of tourism events, the strengthening of rural and community-based tourism, and the diversification of forms of financing for the tourism production chain. 


When the negotiations were initiated in July 2019, between Vale, the Brumadinho Tourism Association and the Region (ABTR) and the local municipal tourism trade, the context for dialogue was very fragile, so the strategy was to hold the workshops in the microregions seeking to expand the process of listening and collective participation, although in the initial phase there were several challenges for stakeholder engagement and little community participation in the development of the program.

Public involved: ​

The Sustainable Tourism Promotion Program in Brumadinho is the result of a broad dialogue between Vale and local tourism actors, including: 

Paraopeba Veredas Circuit
Tourism Associations (ATBR, ACR-CB, Encosta da Serra Collective)​
Entrepreneurs of Tourism (quilombolas, rural producers, etc.)​
Inhotim Institute

Engagement Methodology​

The approach used was MVS - Sustainable Livelihoods that considers five distinct and interdependent resource bases, whose balance and expansion are considered central to sustainability and greater resilience (of communities and territories) to possible impacts. These resource bases are: 
human resource: in this work, this resource base involved formal and informal knowledge, management capacity, interlocution and representation, intangible assets (festivals, religiosity, traditional knowledge, among others). ​
natural resource: involved environmental conservation units, waterfalls, caves, scenic beauties, lookouts, environments for contemplation and pure air and water. ​
financial resource: involved funders, investment resources, working capital, ecological ICMS and income. ​
physical resource:  involved restaurants, parking lots, museums, urban park, hotels, guesthouses, bike paths, churches, public squares, access roads, tourist signs and the visitor center. ​
sociocultural resource: involved forms of collective organization, such as: associations, cooperatives, networks of institutions, councils and, for this work, forms of communication. 
Conducting workshops​
As part of the methodology, three workshops were held, with 91 participants, which aimed to expand and share views on alternatives for tourism development in Brumadinho, through a process of listening and dialogues with stakeholders. ​
How do we conduct?​
Through moments of reflection, dialogue, exchanges of experiences and construction of proposals, based on the necessary strengthening of the tourism chain in the territory. ​
What have we achieved?
Pentagram of each microregion was created with the final notes prioritized by the participants. 
Participatory process

Organization Committee​

To promote dialogue and participation during the implementation of the actions of the Sustainable Tourism Promotion Program in Brumadinho, the Organization Committee was created, composed of institutions and organizations representing the municipality. The Committee seeks to establish greater articulation, agreement and validation with local actors in the process of implementing the Program. The composition of the Organizing Committee brings representatives of those who do tourism in Brumadinho, such as the Associations of Microregions (Brumadinho Sede, Casa Branca and Encosta da Serra), the Government, the Municipal Tourism Council, the Regional Tourism Governance body - Paraopeba, rural communities, Quilombola communities, the Association of Córrego do Feijão,  Serra da Calçada, the Association of Cyclists and the Inhotim Institute. ​

Articulation with public and private strategic managers of Brumadinho for the composition of organization, which will act in the mobilization and methodology of workshops, returns, seminars and other strategic actions of the Program.

Engagement of strategic stakeholders in the public sector and civil society.

Participatory and representative process of agreement of collective activities, such as workshops and seminars, to be developed within the scope of the Sustainable Tourism project in Brumadinho.

Involvement of the Organization Committee in the process of validation of collective processes carried out, as well as evaluation with the team of experts and project ensurers.


The program is structured through five projects: Tourism Governance, Competitiveness, Rural and Community-Based Tourism, Tourism Events and Financial Diversification.

  • Strengthen governance and articulated management among the various actors and local interests focused on the development of tourism in Brumadinho.
Main Results  2021
  • Creation and implementation of the Program Organization Committee;​
  • Seminar for Planning tourism governance of Brumadinho held between 04 and 06/Oct/21;​
  • Continuing education: Webinar, Mentoring, Podcast, Workshops.
Milestones 2022 - 2023​
  • Contribution to strengthen the COMTURB (Brumadinho Municipal Tourism Council) and the Brumadinho Municipal Tourism Fund;​
  • Campaigns with residents about tourism;​
  • Production of content on the subject.
  • Improve the competitiveness of the tourist resources of Brumadinho, with intelligence about the attractions, on the current and potential tourism supply and demand;​
  • Delimit tourist product lines and actions necessary to diversify the tourism production chain.​
Main Results  2021
  • Online Brumadinho Tourism Survey 2021 (Mar to Jul/21);​
    Tourism Demand Survey 2021 (Jul/21);​

  • Intelligence Bulletins;​

  • Participatory construction of the Tourist Map (Aug to Dec/21).

Milestones 2022 - 2023​
  • Collective construction of Branding;​
    Press Trip, Famtour and marketing spaces;​
    Tourist Demand Survey 2022 e 2023;​

  • Brumadinho Tourism Census.

  • Restructure and develop the existing or potential tourist events of Brumadinho, from the territorial vocation, with the valorization of the cultural and natural aspects of the destination.​
Main Results  2021
  • Diagnosis Of Existing and Potential Events;
  • Launch of the Restructuring Plan of Tourist Events on Dec/21;​
  • Continuing training on the topic: webinars, videos pills.​
Milestones 2022 - 2023​
  • Events focused on Creative Economy in microregions;​
  • Assistance for fundraising for tourist events in Brumadinho and for structuring projects;​
  • Expansion of the commercialization of tourist events.
  • Develop financing mechanisms for the tourism production chain of Brumadinho and train people to develop projects and raise financial resources.
Main Results  2021
  • Collab Office of Collaborative Projects with the territory;​
  • Portfolio of projects to raise financial resources;​
  • Continuing education: Podcasts, webinar, workshops, pills.
Milestones 2022 - 2023​
  • Diversification of financing mechanisms for tourism;​
  • Qualification for education and financial management of tourism entrepreneurs;​
  • Solidarity Microcredit.
  • Develop and implement the Strengthening of Rural and Community-based Tourism in Brumadinho, in addition to qualifying and adding value to local productive activities.​
Main Results  2021
  • Rural Tourism and Community-based Tourism Project curated by specialized professionals; ​
    Technical advice: experience tourism, gastronomy and textile design;​

  • Continuing education: Webinars, podcasts, pills, workshops;​
    Launch of the Mountain Sky Catalog.

Milestones 2022 - 2023​
  • Dissemination and commercialization of the Mountain Sky Catalogue;​
  • Strategy for marketing products and tourist itineraries;​
  • Diversification of the tourist offer of Brumadinho.

In addition to the results described above, the project has so far:

Establishments benefited​
Directly benefited persons​
Female beneficiaries​
New tourist products​
New tourist experiences​
Upadate date: August/2022

Overall Program Results​

Meetings of the Organizing Committee​​
Strategic Partners in the Committee​​
Establishments in the  New Tourist Map​​
Projects Prepared by Tourism Collab​
In resources of 09 local projects approved​
Webinars and Audiovisual Content​​
Update Date: August/2022​

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